“Everyone needs something to aim for. You can call it a challenge, or you can call it a goal. It is what makes us human. It was challenges that took us from being cavemen to reaching for the stars” - Richard Branson
This is a quote from one of my heroes in life, a total dude. Branson has broken the mould with regards to how he treats and creates business. He has all the good stuff but doesn’t conform to the usual businessman stereotype and rarely partakes in one of my huge pet hates – the full suit and tie wearing idiocy. He isn’t always serious. He isn’t boring. He lives life to the full and is a decent all round fellow with good morals. If Richard Branson says it, you can basically take it to the bank.
Check out his Wikipedia page here.
[The quote is from his book SCREW IT, LET'S DO IT. Lessons in Life and Business... which is a really inspiring read by the way]